We Design Memories
This is an essay original written and published by Stemmings.
It’s surprising how bad people are in the memory department, at least in the details. It’s even more surprising given how we think we are awesome at remembering experiences, life, products, friends, etc. The brain is an elegant machine designed for a purpose, specifically to recall important lessons and experiences. Even so, there is so much to remember and such an unfathomable number of details to take in; the brain must have a system of shortcuts to do it. How could it not? Part of the shortcut methodology is aimed at distilling all of the sensory input and experiences into useful data. In other words, memory is trying to summarize rather than record verbatim.
Recently, there has been an explosion in popularity of user experience (UX) as a subject and even a separate discipline. In product and software development, you
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